Inside the Minds: Global Marketing Leadership Strategies : Leading Marketing Executives on Driving Innovation, Forming Meaningful Customer Relationships, and Adapting...
- ISBN-10
- 0314287183
- ISBN-13
- 9780314287182
- Series
- Inside the Minds
- Category
- Business & Economics
- Pages
- 137
- Language
- English
- Published
- 2012
- Authors
- David Byrne, WEST GROUP, Jeffrey Perlman
Description
Global Marketing Leadership Strategies provides an authoritative, insiders perspective on managing the marketing function in an increasingly competitive global environment.
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Other editions
-
- 2002
- 224 pages
- Paperback
- Aspatore Books
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