Strategic Management: Building and Sustaining Competitive Advantage

Strategic Management: Building and Sustaining Competitive Advantage
ISBN-10
0324006993
ISBN-13
9780324006995
Series
Strategic Management
Category
Competition
Pages
494
Language
English
Published
2000
Publisher
Thomson South-Western
Authors
David Lei, Robert A. Pitts

Description

STRATEGIC MANAGEMENT explores how firms build, extend, organize, and sustain a competitive advantage, focusing on five key themes: distinctive competence, quality, globalization, change, and ethics. This text takes an applications-oriented approach in which a company's strategic position or dilemma is dissected and analyzed in such a way that all key concepts and ideas are brought to light. Filled with current real-world applications, this book also includes mini-cases within each chapter.

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