NAFTA's Second Decade: Assessing Opportunities in the Mexican and Canadian Markets
- ISBN-10
- 0324203241
- ISBN-13
- 9780324203240
- Pages
- 294
- Language
- English
- Published
- 2004
- Publisher
- Thomson/South-Western
- Author
- Louis E. V. Nevaer
Description
This insightful analysis of the first 10 years of the North American Free Trade Agreement (NAFTA) offers a valuable assessment of the opportunities — as well as the potential perils — that lie ahead. Nevaer presents five industries (construction, financial services, energy, education, and environmental) with significant opportunities for growth in NAFTA's second decade and strategies to realize their potential. As NAFTA moves into its second decade, corporate America must take measure of the $1 trillion in market opportunities. Detailing NAFTA’s past impact on and future potential for the North American neighbors, this book provides an excellent tool for developing and implementing corporate strategies as the North American economies integrate more fully during NAFTA’s second decade.
