Strategic Management: Competitiveness and Globalization

Strategic Management: Competitiveness and Globalization
ISBN-10
0324227132
ISBN-13
9780324227130
Series
Strategic Management
Category
Competition
Pages
541
Language
English
Published
2005
Authors
Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

Description

STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 6th Edition provides the most accurate, relevant, and completepresentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised eachchapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field.The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based viewof the firm to explain how firms use the strategic management process to build a sustained competitive advantage.

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