Advertising and Integrated Brand Promotion
- ISBN-10
- 0324568622
- ISBN-13
- 9780324568622
- Series
- Advertising and Integrated Brand Promotion
- Category
- Business & Economics
- Pages
- 768
- Language
- English
- Published
- 2008-04-18
- Publisher
- Cengage Learning
- Authors
- Thomas O'Guinn, Chris Allen, Richard J. Semenik
Description
Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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