Marketing: An Introductory Text
- ISBN-10
- 0333663233
- ISBN-13
- 9780333663233
- Series
- Marketing
- Category
- Marketing
- Pages
- 577
- Language
- English
- Published
- 1996
- Author
- Michael John Baker
Description
Michael Baker's contribution to marketing has been outstanding. The new edition of this classic text is an exceptional achievement.' - Peter Doyle, Professor of Marketing and Strategic Management, Warwick Business School
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