This sixth volume in the Academy of International Buiness Series presents leading-edge research on contemporary themes in international business. Part one explores several of the major issues that currently face multinational enterprises: government policy, the Asia crisis, knowledge and technology management, corporate-subsidiary relations, strategies for small firms and the impact of the technological revolution. Part Two of the volume examines the impact of foreign direct investment, FDI. Written by a range of international contributors, a key focus of these papers is the particular issues relating to foreign investment in the emerging markets of Central and Eastern Europe and South-East Asia.
Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book increases one’s ability to gain a comprehensive understanding of the most pressing international business and trade issues that the ...
International Business
to license such confidential technology. There is growing interest in licensing within the international marketplace as another means for foreign diversification and growth. To be more effective, licensing needs to be viewed as part of ...
This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook. A new international business text for a new and ever changing global environment.
Short Course books are written from an international perspective for an international audience.
International Business
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective.
This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
... Contemporary and Data Driven Approaches (1st ed.). Routledge. Hagerty, J. (2015). Harley-Davidson's Hurdle: Attracting Young Motorcycle Riders. Wall Street Journal. [online]. Available at www.wsj.com/articles/canharley-davidson ...
Three Volumes Bruce D. Keillor, Vijay R. Kannan ... Encouraged by these concessions Hungary's liberal Communist leaders started distancing themselves from Stalinism. Prime Minister Imre Nagy began implementing changes that tolerated ...