Researching Audiences: A Practical Guide to Methods in Media Audience Analysis
- ISBN-10
- 0340762756
- ISBN-13
- 9780340762752
- Category
- Social Science
- Pages
- 256
- Language
- English
- Published
- 2003-06-27
- Publisher
- Bloomsbury USA
- Authors
- Kirsten Drotner, Catherine Murray, Kim Schrøder
Description
A practical guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research, this text introduces and discusses four complementary key approaches to empirical research in media audience analysis.
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Other editions
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- 2003-06-27
- 256 pages
- Paperback
- Bloomsbury Academic
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