Tipping Point

Tipping Point
ISBN-10
0349139067
ISBN-13
9780349139067
Series
Tipping Point
Category
Causation
Pages
279
Language
English
Published
2013
Publisher
Abacus
Author
Malcolm Gladwell

Description

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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