Marketing 2018, Loose-Leaf Version

Marketing 2018, Loose-Leaf Version
ISBN-10
0357088611
ISBN-13
9780357088616
Category
Business & Economics
Pages
50
Language
English
Published
2018-10-11
Publisher
Cengage Learning
Authors
William M. Pride, O. C. Ferrell

Description

MARKETING is a thorough overview of essential marketing principles in a visually engaging presentation. This popular resource helps you develop the knowledge and decision-making skills to succeed. MARKETING offers in-depth coverage of fundamental marketing concepts and strategies, plus practical applications and real-world examples, including material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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