Global Strategy
- ISBN-10
- 0357512421
- ISBN-13
- 9780357512425
- Series
- Global Strategy
- Category
- Business & Economics
- Pages
- 562
- Language
- English
- Published
- 2021-01-01
- Publisher
- Cengage Learning
- Author
- Mike W. Peng
Description
The world’s best-selling global business strategy text, Peng's GLOBAL STRATEGY, 5E uses a reader-friendly approach to present strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A unique strategy tripod perspective presents three leading views - industry-based, resource-based and institution-based views - in each chapter. A conversational style emphasizes the story behind the stories, while timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Strategy-in-action boxes, numerous chapter cases and brief, to-the-point integrative cases present current global topics. GLOBAL STRATEGY, 5E is available as a printed book or ebook. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Other editions
-
- 2016-07-18
- 258 pages
- Paperback
- Createspace Independent Publishing Platform
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