Global Sport Business: Managing Resources and Opportunities

ISBN-10: 0367132885
ISBN-13: 9780367132880
Category: Sports
Language: English
Published: 2019
Publisher: Routledge
Authors: Brenda G. Pitts, James J. Zhang

Description

Featuring original case studies of contemporary sport business and international perspectives, from leading scholars across North and South America, Europe and Asia, this book examines key research and practical issues in sport business management and marketing studies in both global and local contexts.

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Other editions

Global Sport Business: Managing Resources and Opportunities
- 2020-12-18
- 316 pages
- Paperback
- Routledge
Global Sport Business: Community Impacts of Commercial Sport
- 2013-09-13
- 199 pages
- Ebook
- Routledge
Global Sport Business: Community Impacts of Commercial Sport
- 2013-09-13
- 144 pages
- Ebook
- Routledge

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