QUALITATIVE ANALYSIS for PLANNING and POLICY

QUALITATIVE ANALYSIS for PLANNING and POLICY
ISBN-10
0367330032
ISBN-13
9780367330033
Category
City planning
Language
English
Published
2019-10-23
Publisher
Routledge
Authors
John Gaber, Sharon Gaber

Description

Census data, population projections, trip estimates. Planners know numbers. But numbers don't always tell the whole story. Qualitative analysis - which yields data in words and images rather than numbers - is an important tool in any research project. Planners can use field research, photography, focus groups, and content analysis and meta-analysis to develop compelling data for a variety of issues,This book explains how to use and adapt these techniques and how to integrate these methods with more traditional qualitative research. Chapters offer step-by-step guidance to setting up various kinds of qualitative research projects, collecting data, organizing data, and analyzing data. Case studies show how a mix of qualitative and quantitative research can help planners build consensus and tackle large, complicated projects.

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