Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World

Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World
ISBN-10
0374129185
ISBN-13
9780374129187
Series
Cool
Category
Business & Economics
Pages
305
Language
English
Published
2015-04-14
Publisher
Macmillan
Authors
Steven Quartz, Anette Asp

Description

A philosopher/neuroscientist and a political scientist present their intriguing theory of consumerism, discussing how the human brain's decision-making instincts that date back to primitive times, coupled with an unconscious need for social esteem ultimately drive spending habits.

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