Going for Broke: Lee Iacocca's Battle to Save Chrysler
- ISBN-10
- 0385193696
- ISBN-13
- 9780385193696
- Series
- Going for Broke
- Category
- Business & Economics / Industries / Automobile Industry
- Pages
- 350
- Language
- English
- Published
- 1984
- Publisher
- Anchor Press/Doubleday
- Authors
- Michael Moritz, Barrett Seaman
Get the book
Other editions
-
- 2013-04-30
- 424 pages
- Paperback
- University of Oklahoma Press
-
- 2013-04-30
- 424 pages
- Ebook
- University of Oklahoma Press
Similar books
-
Tangled Web: Legacy of Auto Pioneer John F. Dodge
By Jean Maddern PitroneTangled Web: Legacy of Auto Pioneer John F. Dodge
-
Motormen & Yachting: The waterfront heritage of the automobile industry
By Michael M. DixonMotormen & Yachting: The waterfront heritage of the automobile industry
-
Car Wars: The Untold Story
By Robert SobelLooks inside the boardrooms and executive suites and onto the shop floors and assembly lines of the World's premier automakers to expose the greatest marketing war ever waged
-
Total Quality Control for Management: Strategies and Techniques from Toyota and Toyoda Gosei
By マサオ・ネモトNow, Toyota's top quality control expert shows managers in any business how to improve quality and cut costs using his management techniques. Used successfully by companies worldwide--these techniques have already...
-
Battle for the Beetle: The Untold Story of the Post-war Battle for Adolf Hitler's Giant Volkswagen Factory and the Porsche-designed...
By Karl E. LudvigsenLudvigsen traces the history of the Volkswagon Beetle, from its inception as a people's car for Hitler's Germany to its status as a beloved American icon, to the arrival of...
-
Collision: GM, Toyota, Volkswagen and the Race to Own the 21st Century
By Maryann KellerNo enterprise is more important to the world economy than the auto industry, and in the U.S., Japan, and Germany, three auto companies are so dominant that their products have...
-
丰田流教科书：全世界最强大的制造秘诀
By （日）堀切俊雄, 健峰企管集团本书为日本丰田管理公司社长堀切俊雄所著的最全面详细、最结合实例介绍TotalTPS的著作。TotalTPS，即经改良后的丰田生产方式，它的重中之重就是“人的活性化”。全书共10章，从TotalTPS的理念、品质保证、人和职场的活性化、改善方式、评价方法、世界化的经营管理方式等方面围绕“活性化”这个中心做了论述和展开。对全面理解和学习应用TotalTPS的经营管理方法具有相当的参考价值和指导意义。
-
Model T: How Henry Ford Built a Legend
By David WeitzmanSomehow Henry Ford knew what Americans were hankering for: “Everybody wants to be someplace he ain’t. As soon as he gets there, he wants to go right back.” And so,...
-
The Fords of Dearborn
By Ford Richardson BryanCovering the period from 1820 to 1950, the time when the first Fords came to America until shortly after the death of Henry Ford, The Fords of Dearborn is a...
-
Crash Course: The American Automobile Industry's Road from Glory to Disaster
By Paul IngrassiaThis is the epic saga of the American automobile industry's rise and demise, a compelling story of hubris, denial, missed opportunities, and self-inflicted wounds that culminates with the president of...