Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains

Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains
ISBN-10
038724378X
ISBN-13
9780387243788
Category
Business & Economics
Pages
1004
Language
English
Published
2005-03-29
Publisher
Springer Science & Business Media
Authors
Jehoshua Eliashberg, Amiya K. Chakravarty

Description

Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

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