In Our Prime: How Older Women Are Reinventing the Road Ahead

In Our Prime: How Older Women Are Reinventing the Road Ahead
ISBN-10
0393652556
ISBN-13
9780393652550
Series
In Our Prime
Category
Social Science
Language
English
Published
2020-03-10
Publisher
National Geographic Books
Author
Susan Douglas

Description

Prize-winning author Susan J. Douglas calls on women of all ages to join together now to fight against gendered ageism, to secure our country’s financial safety net, and to make a brighter, more welcome future for older women. Do you see women your age portrayed as puttering gardeners and docile grannies? Do you feel bombarded by anti-aging products that insist you must "defy" getting older? And have you had enough, and are ready to challenge the intertwining of sexism and ageism in our culture? Know that you are not alone. Susan J. Douglas declares that it is time for the largest female generation over fifty to reinvent what it means to be an older woman and to challenge the outdated stereotypes—think doddering or shrewish—that Hollywood and TV have assigned them. She zones in on how the anti-aging cosmetics industry targets older and younger women alike with their products, and how Big Pharma ads equate getting older with disease and decline. Douglas exposes the ageism that mature women face at work, and why conservatives’ decades-long attacks on Social Security, Medicaid, and Medicare disproportionately affect women. With a sharp sense of justice and fresh wit, In Our Prime sees a social movement emerging that may help to create a different view of—and life for—older women. It celebrates the women who broke down legal barriers in the past, as well as today’s activists, career women, actors, and others who defy stereotypical images by embracing their age, by remaining strong, and by being socially involved.

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