Strategic Communication in Business and the Professions
Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780205693115 .
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Designed to build students' communication competence in the dynamic business world.
The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice.
Boston: Pearson. Bell, R.A., and J.A. Daly. 1984. “The Affinity-Seeking Function of Communication. ... J. Shuster, B. Hixson, and C. del Rio. 2010. “The Likelihood of Participation in Clinical Trials Can Be Measured: The Clinical ...
Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780205561209 .
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans.
From Burton Kaplan, speechwriter to America's top executives, here is a unique book on communicating for managers that is strategy-based, telling when to communicate, when not to communicate, what format...
The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication ...