Cases in Strategic Marketing Management

Cases in Strategic Marketing Management
ISBN-10
0395870534
ISBN-13
9780395870532
Series
Cases in Strategic Marketing Management
Category
Globalization
Pages
460
Language
English
Published
2000
Publisher
Houghton Mifflin College Division
Authors
Julian W. Vincze, Carol H. Anderson

Description

Offers coverage of marketing management concepts with a special emphasis on change and innovation entering into the twenty-first century.

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