The third edition of this well established text, first published in 1981, breaks new ground in two ways. Its provides a critical account of all the major proposals for reforming the media in the post-Peacock era, from the new right's programme for "electronic publishing" to the new left's plan for the international regulation of satellite TV. It also offers the only available, up-to-date analysis of recent media developments from the launch of the first quality daily in over a century to the rise and fall of Eddy Shah. The book is divised into four parts : press history, broadcasting history, theories of the media, and politics of the media. It is a standard book for media studies students, and is widely used on politics, sociology and social history courses. It has also acquired a reputation outside academic circles for being an exceptionally well written and authoritative guide to the issues raised by the contemporary press and broadcasting. -4ème de couv.