Working for McDonald's in Europe: The Unequal Struggle
- ISBN-10
- 0415207878
- ISBN-13
- 9780415207874
- Category
- Business & Economics
- Pages
- 260
- Language
- English
- Published
- 2000
- Publisher
- Psychology Press
- Author
- Tony Royle
Description
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
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