This comprehensive four volume set includes all major contributions to the field of international business. It also includes key writings in the areas of international political economy and on regional and national issues.
Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book increases one’s ability to gain a comprehensive understanding of the most pressing international business and trade issues that the ...
More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave ...
International Business
International Business
Short Course books are written from an international perspective for an international audience.
This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook. A new international business text for a new and ever changing global environment.
Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective.
to license such confidential technology. There is growing interest in licensing within the international marketplace as another means for foreign diversification and growth. To be more effective, licensing needs to be viewed as part of ...
Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
... Contemporary and Data Driven Approaches (1st ed.). Routledge. Hagerty, J. (2015). Harley-Davidson's Hurdle: Attracting Young Motorcycle Riders. Wall Street Journal. [online]. Available at www.wsj.com/articles/canharley-davidson ...