Science communication seeks to engage individuals and groups with evidence-based information about the nature, outcomes, and social consequences of science and technology. This text provides an overview of this burgeoning field - the issues with which it deals, important influences that affect it, the challenges that it faces. It introduces readers to the research-based literature about science communication and shows how it relates to actual or potential practice. A "Further Exploration" section provides suggestions for activities that readers might do to explore the issues raised. Organized around five themes, each chapter addresses a different aspect of science communication: • Models of science communication – theory into practice • Challenges in communicating science • Major themes in science communication • Informal learning • Communication of contemporary issues in science and society Relevant for all those interested in and concerned about current issues and developments in science communication, this volume is an ideal text for courses and a must-have resource for faculty, students, and professionals in this field.
The Fifth Edition fully integrates the text with MasteringChemistry to provide an interactive and engaging experience.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
The text also fosters development of problem-solving skills while helping students visualize and understand concepts through figures, sample problems, and concept maps.
Study Guide for General, Organic and Biological Chemistry: Structures of Life
New problem-solving tools in this edition, including Try it First and Connect, urge readers to think critically about problem-solving while learning best practices. Personalize learning with Mastering Chemistry.
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Masteringchemistry With Pearson Etext Standalone Access Card for Chemistry: An Introduction to General, Organic, and Biological Chemistry
General, Organic, and Biological Chemistry: Structures of Life, Pearson Etext
0321832922 / 9780321832924 General, Organic, and Biological Chemistry: Structures of Life, MasteringChemistry with Pearson eText -- Valuepack Access Card and Study Guide for General, Organic, and Biological Chemistry: Structures of Life, ...