Consumer Behaviour and the Arts: A Marketing Perspective
- ISBN-10
- 0429553706
- ISBN-13
- 9780429553707
- Category
- Business & Economics
- Pages
- 159
- Language
- English
- Published
- 2021-09-30
- Publisher
- Routledge
- Authors
- François Colbert, Alain d’Astous
Description
Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector
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