Hospitality Marketing Management
- ISBN-10
- 0442017545
- ISBN-13
- 9780442017545
- Category
- Hospitality industry
- Pages
- 400
- Language
- English
- Published
- 1997
- Publisher
- Van Nostrand Reinhold Company
- Author
- Robert D. Reid
Description
From yield management to cyberspace distribution systems, this volume contains the latest information on marketing management. It offers new coverage of situation analyses and repositioning with an added emphasis on marketing plans and tourism marketing. Chapter-opening profiles feature a range of people who have succeeded in this field, while Marketing Action Now boxes challenge readers to resolve mini crisis scenarios. It also features case studies and real-life examples from industry.
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