Doing Business in China: How to Profit in the World's Fastest Growing Market
- ISBN-10
- 0446590657
- ISBN-13
- 9780446590655
- Series
- Doing Business in China
- Category
- Business enterprises
- Pages
- 121
- Language
- English
- Published
- 2014-07-02
- Author
- Ted Plafker
Description
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include: - Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more. - Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape. - Understanding Cultural Differences: Vital topics include "Basic Communication," "Talking Politics," "The Little Things," and more. - Sales & Marketing: How to promote and move products and services to Chinese consumers.
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