Horse Sense: How to Pull Ahead on the Business Track
- ISBN-10
- 0452267641
- ISBN-13
- 9780452267640
- Series
- Horse Sense
- Category
- Business & Economics
- Pages
- 231
- Language
- English
- Published
- 1992
- Publisher
- Plume Books
- Authors
- Al Ries, Jack Trout
Description
America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle.
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