Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
... James O'Toole John Harvey Jones Yves Doz Susan A. Mohrman Arie De Geus Philip Evans Peter Schwartz Richard D'Aveni Robert Waterman Dorothy Leonard Stewart Clegg David Garvin George Stalk Alan Webber Liam Fahey Jay Galbraith Shoshana ...
A fun historic tale by Newbery Honor-winning author, Jean Fritz!
Encourages teachers to structure literacy education around clearly stated, essential questions, and describes how this approach can increase a student's abilities for comprehension and retention.
This lively book by an award-winning author brings to life the history of human innovation for young readers. What's the Big Idea? focuses on those inventions that help fulfill people's...
When all the second grade students must enter the science fair, which has global warming as its theme, best friends Ivy and Bean team up to create an unusual project.
Schulz's beloved Peanuts gang is back in a brand-new series. In this title, Snoopy and the rest learn about America's great inventors, introducing a few lesser known inventors who don't often make it into the history books. Full color.
Science.
Toilets, Toasters, and Telephones: The How and Why of Everyday Objects. San Diego: Harcourt, 1998. Wood, James Playsted. Boston. Illustrated by Robert Frankenberg. New York: The Seabury Press, 1967. It Happened in Boston 1624 William ...
For a decade and over two editions, the specific, practical, and experience-honed advice of "The English Teacher's Companion" has supported great teaching and cemented Jim Burke's reputation as a teacher's...
Seven-year-old Bean is too young to go to the camp her sister Nancy is attending, so she and her best friend Ivy decide to create their own camp.