What's the Big Idea?: How to Win with Outrageous Ideas (that Sell!)
- ISBN-10
- 0452269385
- ISBN-13
- 9780452269385
- Series
- What's the Big Idea?
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 1993
- Publisher
- Plume Books
- Authors
- George Lois, Bill Pitts
Description
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
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Other editions
-
- 2013-09-01
- 208 pages
- Ebook
- Simon and Schuster
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