What's the Big Idea?: How to Win with Outrageous Ideas (that Sell!)

What's the Big Idea?: How to Win with Outrageous Ideas (that Sell!)
ISBN-10
0452269385
ISBN-13
9780452269385
Series
What's the Big Idea?
Category
Business & Economics
Pages
288
Language
English
Published
1993
Publisher
Plume Books
Authors
George Lois, Bill Pitts

Description

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

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