The author brings thirty-eight years in the public relations field to an insider's tour of the PR world and recounts his dealings with famous figures, such as Howard Hughes, John F. Kennedy, Jesse Jackson, and Ginger Rodgers
David Ogilvy was considered the "Father of Advertising" a pioneering adman and one of the founding fathers of our modern consumer society. This book is a distillation of all his successful concepts, tactics and techniques.
This book will help you improve your pricing management skills, strategies, and tactics – and it will help your company also.” KEVIN MITCHELL, President, The Professional Pricing Society, Inc. “Hermann Simon is a man who can get upset ...
Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. ...
A tough-minded guide to corporate success, based on David Mahoney's brilliant career as a street-smart executive, for everyone who wants to develop the vital blend of shrewd practicality, energy and...
See also Science ascendancy of , 4-5 and human decisions , 96 and medical ethics as moral venture , 83 usefulness of unknown , 5 Thomas , Dylan , 36 Thomasma , David , 78 , 82 , 144 Thought , 87-88 Toynbee , Arnold , 55 ...
No Marketing Blurb
The Practice of Public Relations
- How do you do it? - Are you insane? And in the new paperback edition, Karnazes answers the two questions he was most asked on his book tour: - What, exactly, do you eat? - How do you train to stay in such good shape?
It is only the beginning. Now, with his recaptured freedom, he will stop at nothing to deliver justice to those who stole everything from him. This is a heart-stoppingly suspenseful, devastating, page-turning debut novel.
Confessions of a Single Man is an inspiring exploration of life through the lens and experiences of author Peter Anthony. In this book, the author eloquently shares his deepest secrets, biggest fears, and triumphs through poetry and prose.