For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
- ISBN-10
- 0465029175
- ISBN-13
- 9780465029174
- Category
- Business & Economics
- Language
- English
- Published
- 2013-05-14
- Publisher
- Basic Books
- Author
- Mark Pendergrast
Description
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
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Other editions
-
- 1993
- 556 pages
- Paperback
- Scribner's
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