Marketing Research: The Impact of the Internet
- ISBN-10
- 0470003626
- ISBN-13
- 9780470003626
- Series
- Marketing Research
- Category
- Business & Economics
- Language
- English
- Published
- 2001-04-18
- Publisher
- Wiley
- Authors
- Carl McDaniel, Jr., Roger Gates
Description
Formerly known as Contemporary Marketing Research, Marketing Research: The Impact of the Internet presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.
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