Sweet Spot: How to Maximize Marketing for Business Growth

Sweet Spot: How to Maximize Marketing for Business Growth
ISBN-10
0470051434
ISBN-13
9780470051436
Series
Sweet Spot
Category
Business & Economics
Pages
256
Language
English
Published
2006-12-05
Publisher
John Wiley & Sons
Author
Arun Sinha

Description

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.

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