Dalrymple's Sales Management: Concepts and Cases

Dalrymple's Sales Management: Concepts and Cases
ISBN-10
0470169656
ISBN-13
9780470169650
Category
Business & Economics
Pages
528
Language
English
Published
2008-12-31
Publisher
John Wiley & Sons
Authors
William L. Cron, Thomas E. DeCarlo

Description

Easily accessible, real-world and practical, Dalrymple's Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.

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