Winning Gifts: Make Your Donors Feel Like Winners
- ISBN-10
- 0470233230
- ISBN-13
- 9780470233238
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2008-04-04
- Publisher
- John Wiley & Sons
- Author
- Thomas C. Wilson
Description
The secret to getting gifts and making donors feel like winners. Know the best approaches to people-centered fundraising. Understand the role of executive director, fundraisers, program managers, and volunteers in the win-win framework, the importance of listening, the case for a donor-centered approach, and the direct ways these concepts can be applied in a variety of fundraising settings. Includes numerous real-world examples taken from the author's own experience as chief philanthropy officer in nonprofits and as a leader in a well-known national nonprofit consulting company. Thomas D. Wilson is the vice president and western regional manager for Campbell & Company. His career in fundraising spans more than 25 years and includes building successful campaigns from inception, reinvigorating stalled initiatives, and board/staff training.
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