Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
ISBN-10
0470282096
ISBN-13
9780470282090
Category
Business & Economics
Pages
224
Language
English
Published
2008-07-14
Publisher
John Wiley & Sons
Author
Dave Lakhani

Description

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

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