Guerrilla Marketing For Dummies
- ISBN-10
- 0470289678
- ISBN-13
- 9780470289679
- Category
- Business & Economics
- Pages
- 386
- Language
- English
- Published
- 2008-10-06
- Publisher
- John Wiley & Sons
- Authors
- Jonathan Margolis, Patrick Garrigan
Description
Describes what guerrilla marketing is and evaluates its pros and cons, along with information on such topics as creating a cohesive campaign, writing press releases, using street teams, creating events and experiences, and using nontraditional media.
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