Cross-Cultural Selling For Dummies
- ISBN-10
- 0470451556
- ISBN-13
- 9780470451557
- Category
- Business & Economics
- Pages
- 384
- Language
- English
- Published
- 2008-11-24
- Publisher
- John Wiley & Sons
- Authors
- Ralph R. Roberts, Michael Soon Lee
Description
... the same paper (a pass-along figure of three, four, or five for one subscription); this can significantly lower the cost of reaching customers. According to a study led by Bendixen &Associates(www.bendixenandassociates. com), a ...
Get the book
Other editions
Similar books
-
A Beginner's Guide to Crossing Cultures: Making Friends in a Multicultural World
By Patty LaneWhether you are actively ministering to people of different cultural backgrounds, traveling to other countries for your business or simply want to make friends across cultural lines, this engaging handbook is a perfect introduction to the ...
-
Selling For Dummies®
By Tom HopkinsNo matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much ...
-
The Art of Doing Business Across Cultures: 10 Countries, 50 Mistakes, and 5 Steps to Cultural Competence
By Craig StortiThe go-to guide for intercultural competence in the global business arena.
-
Cross-Cultural Personal Selling: Agents’ Competences in International Personal Selling of Services
By Anna Antczak, Barbara A. SypniewskaThe experts of the subject consider classic the division of managerial competences proposed by Katz, who popularized in the 1960s the ideas developed by the famous management theorist Henri Fayol (Martyniak 1989).
-
Say Anything to Anyone, Anywhere: 5 Keys To Successful Cross-Cultural Communication
By Gayle CottonThis book teaches to be proactive, not reactive, in your cross-cultural communications and shows how to use simple rapport tools to create trust with the cultures you work with or travel to.
-
52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring
By Ralph R. RobertsWhen I asked Patty what a good travel agent needed to do, she replied that a successful travel counselor first must be ... travel counselors ever had that kind of extensive product knowledge, but it was a key element to Patty's success.
-
Cross-Cultural Connections: Stepping Out and Fitting In Around the World
By Duane ElmerDuane Elmer offers the tools needed to reduce apprehension, communicate effectively and establish genuine trust and acceptance between cultures while demonstrating how we can avoid being cultural imperialists and instead become authentic ...
-
Handbook of Cross-Cultural Marketing
By Erdener Kaynak, Paul Herbig(Many guests arrive early in the morning, rush to the park, come back late at night, and check out the next morning before heading to the park for the second day.) Disney thought Monday would be a light day with Fridays heavy and ...
-
Cross-cultural Business Behavior: Negotiating, Selling, Sourcing and Managing Across Cultures
By Richard R. GestelandThis fourth edition includes cases, additional negotiator profiles and comparisons of Nordic business cultures as well as advice for adapting sales presentations to the culture of the customer.
-
Managing Across Cultures: The 7 Keys to Doing Business with a Global Mindset
By Charlene Solomon, Michael S. SchellYet somehow McDonald's is thriving in France, with revenues second only to those in the United States. What's more, the French spend more than twice as much on their McMeals as Americans do, even though the cost of a Big Mac is about ...