Type Rules!: The Designer's Guide to Professional Typography

Type Rules!: The Designer's Guide to Professional Typography
ISBN-10
0470500905
ISBN-13
9780470500903
Category
Design
Pages
228
Language
English
Published
2009-03-09
Publisher
John Wiley & Sons
Author
Ilene Strizver

Description

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, International Typeface Corporation "Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress. This new Second Edition also includes three new features: Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques Type Tips—Expert tips and helpful hints that offer insightful details on covered topics Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world

Other editions

Similar books

  • Designing Type: Second Edition
    By Karen Cheng

    Centaur • Monotype Bruce Rogers with punchcutter Robert Wiebking Bembo • Monotype Frank Hinman Pierpont, ... Kai Bernau and Susana Carvalho Bodoni • Monotype Originating designer Giambattista Bodoni; adapted for Monotype by Sol Hess.

  • The Art of Looking Sideways
    By Alan Fletcher

    A primer in visual intelligence and an exploration of the workings of the eye, the hand, the brain and the imagination is comprised of an inexhaustible mine of anecdotes, quotations, images, trivia, oddities, serious science, jokes and ...

  • Hollywood Intuition: It's What Separates Fashion Victims from Fashion Victors!
    By Karen Salmansohn, Jaye Hersh

    This July will see the launch of "Hollywood Intuition"-Hersh'sexciting line of accessories for the fashionista on a budget.Accompanying the splash debut of this exclusive accessoriesline, Hollywood Intuition the book, offers in print for ...

  • Arne Jacobsen: Compact Design Portfolio
    By Christopher Mount, Arne Jacobsen, Marisa Bartolucci

    Arne Jacobsen's furniture, such as his classic Ant Chair and Egg Chair, have become world-famous exemplars of Danish modern design. This book includes some of his most significant work, with an overview from established design writers.

  • Digital Textile Printing
    By Susan Carden

    ... here–here, here Awaken project here Bankes, H. here Banks, J. here Barber, E. here Barrett, E. here batik here, here–here, here Beckow, S. here Beddard, H. here Bell, Thomas here, here Benjamin, W. here–here, here, here–here Biggs, ...

  • Functional Clothing Design: From Sportswear to Spacesuits
    By Susan M. Watkins, Lucy Dunne

    Daniels, G. 1952. “The 'Average Man'?” Contract AF1860030, Report #0302010. Wright-Patterson AFB: Air Force Aerospace Medical Research Lab. de Bono, E. 1985. Lateral Thinking. New York: Viking Penguin. ———. 1999. Six Thinking Hats.

  • Camp: Notes on Fashion
    By Andrew Bolton, Karen Van Godtsenhoven, Amanda Garfinkel

    II/7–II/8 Sontag, “Notes on 'Camp,'” p. 518, Note 8 pp. II/9–II/11 Sontag, “Notes on 'Camp,'” p. 528, Note 49 pp. II/12–II/13 Sontag, “Notes on 'Camp,'” p. 527, Note 45 pp. II/14–II/17 Mark Booth, Camp (London: Cameron Books, 1983), p.

  • Druids, Celts, and Romans: The Founders of Europe
    By James Francis Smith, Sean Judy

    Author James Francis Smith Smith's 350-page narrative-history illustrates the Celts deference of women as leaders and warriors to that exhibited by Rome.

  • Reader's Companion: A Book Lover's Guide to the Most Important Books in Every Field of Knowledge as Chosen by the...
    By Fred Bratman, Scott Lewis

    Politicians, historians, movie stars, religious figures, and authors offer suggestions for the finest books in a wide range of fields and reveal those titles that have most affected their lives,...

  • Design Your Life: The Pleasures and Perils of Everyday Things
    By Ellen Lupton, Julia Lupton

    Use this book to gain control over your environment and tap into the power of design to communicate with friends, family, and the world.