Critical Marketing: Contemporary Issues in Marketing

Critical Marketing: Contemporary Issues in Marketing
ISBN-10
0470512008
ISBN-13
9780470512005
Category
Consommateurs - Comportement
Language
English
Published
2008
Publisher
John Wiley & Sons
Authors
Mark Tadajewski, Douglas T. Brownlie

Description

"This book will be essential reading for students and scholars in marketing, consumer research and cultural studies. It will also interest students of sociology and psychology."--BOOK JACKET.

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