Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
ISBN-10
0470619716
ISBN-13
9780470619711
Series
Engage
Category
Business & Economics
Pages
336
Language
English
Published
2010-02-16
Publisher
John Wiley & Sons
Author
Brian Solis

Description

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage.

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