Lexus: The Relentless Pursuit
- ISBN-10
- 0470821108
- ISBN-13
- 9780470821107
- Category
- Business & Economics / General
- Pages
- 280
- Language
- English
- Published
- 2004-09-06
- Publisher
- Wiley
- Author
- Chester Dawson
Description
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
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