Succeeding Like Success: The Affluent Consumers of Asia
- ISBN-10
- 0470822104
- ISBN-13
- 9780470822104
- Category
- Business & Economics
- Pages
- 193
- Language
- English
- Published
- 2007
- Publisher
- John Wiley & Sons
- Author
- Yuwa Wong
Description
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
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