Succeeding Like Success: The Affluent Consumers of Asia

Succeeding Like Success: The Affluent Consumers of Asia
ISBN-10
0470822104
ISBN-13
9780470822104
Category
Business & Economics
Pages
193
Language
English
Published
2007
Publisher
John Wiley & Sons
Author
Yuwa Wong

Description

Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described

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