Services Marketing
- ISBN-10
- 0471180343
- ISBN-13
- 9780471180340
- Series
- Services Marketing
- Category
- Business & Economics / General
- Pages
- 596
- Language
- English
- Published
- 1997-09-17
- Publisher
- Wiley
- Authors
- Kenneth E. Clow, David L. Kurtz
Description
This practical guide is the first to take a behavioral/managerial approach to one of the fastest-growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment.
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Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company
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