Beyond Disruption: Changing the Rules in the Marketplace
- ISBN-10
- 0471218995
- ISBN-13
- 9780471218999
- Category
- Business & Economics / General
- Pages
- 304
- Language
- English
- Published
- 2002-04-29
- Publisher
- Wiley
- Author
- Jean-Marie Dru
Description
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
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Other editions
-
- 2023-05-02
- 123 pages
- Ebook
- Harvard Business Press
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