Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management

Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management
ISBN-10
0471403857
ISBN-13
9780471403852
Category
Export marketing
Pages
376
Language
English
Published
2001
Authors
Masaaki Kotabe, Syed Tariq Anwar

Description

It is argued that the multinational and global corporations are not the same thing d . Global marketing refers to marketing activities by companies that emphasize : 1 ) . Reduction of cost inefficiencies and duplication of efforts among ...

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