Festival and Special Event Management
- ISBN-10
- 0471421820
- ISBN-13
- 9780471421825
- Series
- Festival and Special Event Management
- Category
- Business & Economics
- Pages
- 416
- Language
- English
- Published
- 2002-04-08
- Publisher
- Wiley
- Authors
- Johnny Allen, Rob Harris, Ian McDonnell
Description
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centres, states and countries. Festivals and special events bring people together to celebrate, to remember, to support and to identify as a community or nation. Festival and Special Event Management 2nd edition provides a comprehensive overview of the theory and procedures associated with the management of festivals and special events. The new edition features new developments, professional ?tools? and a discussion of the role of technology.
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