Economics of Strategy

Economics of Strategy
ISBN-10
0471448974
ISBN-13
9780471448976
Series
Economics of Strategy
Category
Business & Economics
Pages
632
Language
English
Published
2004
Publisher
John Wiley & Sons Incorporated
Authors
David Besanko, David Dranove, Mark T. Shanley

Description

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author Scott Schaefer adds his expertise on organizational economics New chapters on performance evaluation and strategic fit Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work A unique, modern treatment of topics

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