Core Concepts of Marketing
- ISBN-10
- 0471469483
- ISBN-13
- 9780471469483
- Category
- Business & Economics
- Pages
- 300
- Language
- English
- Published
- 2003-06-12
- Publisher
- Wiley
- Author
- John J. Burnett
Description
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products.
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