Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services

Service Selling: A Guide to Increasing Sales and Profits in Consumer Financial Services
ISBN-10
0471540307
ISBN-13
9780471540304
Category
Business & Economics
Pages
230
Language
English
Published
1991-09-03
Publisher
John Wiley & Sons
Author
Robert G. Stemper

Description

A guide to improving sales and profits in consumer financial services that stresses the development of a sales and service culture. The key principles discussed are interaction with customers, cultural support and values, service from the customer's point of view, service selling, characteristics of successful sales organizations, star sales people, perfecting the sales process, dealing with prospective clients, and ongoing interaction with the client.

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