The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to...
- ISBN-10
- 0471549088
- ISBN-13
- 9780471549086
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 1992-08-04
- Publisher
- John Wiley & Sons
- Authors
- Ernst & Young LLP, Dwight W. Catherwood, Richard L. Van Kirk
Description
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
Get the book
Similar books
-
Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
By Judy AllenIt’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: Changes in security planning since 9/11 Innovations in technology and how ...
-
The Complete Guide to Successful Event Planning
By Shannon KilkennyBook & CD-ROM. This is the most thorough, concise, and easy-to-follow event planning book available.
-
The Ultimate Guide to Sport Event Management and Marketing
By Stedman Graham, Joe Jeff Goldblatt, Lisa DelpyWhether you are breaking into the field of sport event management and marketing or you're an established professional on your way up, this book is the most comprehensive guide to the hundreds of issues, activities, and responsibilities ...
-
Art of the Event: Complete Guide to Designing and Decorating Special Events
By James C. MonroeTHE WILEY EVENT MANAGEMENT SERIES The essential guide to making your events extraordinary Practical strategies for designing and decorating special events Event planners need professional-caliber information that explains how to...
-
Event Management For Dummies
By Laura CapellOpen the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, ...
-
The Complete Guide to Greener Meetings and Events
By Samuel deBlanc GoldblattConversations with Green Gurus: The Collective Wisdom of Environmental Movers and Shakers. Chichester: John Wiley & Sons. Sustainability Law Blog: www.sustainabilitylawblog.com. The Big Tent not only reduces the festival footprint, ...
-
Special Events: The Brave New World for Bolder and Better Live Events
By Joe Goldblatt, Seungwon LeeThe new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds.
-
Sustainable Event Management: A Practical Guide
By Meegan JonesNow in its third edition, this is the indispensable one-stop guide for event professionals and event management students who want to adjust their thinking and planning decisions towards sustainability, and who need a powerful, easy-to-use ...
-
Confessions of an Event Planner: Case Studies from the Real World of Events--How to Handle the Unexpected and How to...
By Judy AllenFor anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative journey, following a fictional event planning ...
-
Sustainable Event Management: A Practical Guide
By Meegan JonesGO Group identifies, aggregates, communicates and shares international best practices to inspire people in the music festival and events industry to run their operations greener and smarter. Its aim is to establish working relationships ...